About Us

Mission

To boosts self-esteem and improve mental well-being with our clean, innovative, and effective skincare solutions. We are committed to keeping Transparency, Inclusivity and Innovation as the pillars of which we operate.

Vision

To enhance the lives of our customers through the transformative power of clean beauty and to continuously innovate and develop groundbreaking solutions for our community.

Hi Im Melaina Glanton, Founder, CEO + Cosmetic Chemist of Paradigm Skin. For years I have tried to understand why the skincare products I found on the shelves hardly fulfilled the promises that they said they did for diverse skin types. I quickly realized that people that look like me were never the target audience even though we contribute billions of dollars to the beauty industry.

To change that narrative, I created Paradigm Skin, the new standard in skincare. We provide innovative Multi-functional, skincare solutions that combat common skincare concerns safely and effectively with botanical actives and lipid technology. We prioritize inclusivity in research, development and clinical testing and believe that by making better products for people of color, we ultimately make better products for everyone.

Let customers speak for us

from 15 reviews

Cocoa & Cashmere is THAT girl!!

It is officially body butter season!! When I saw that Cocoa & Cashmere Royal Butter was returning, I HAD to get two! The scent is heavenly. It is sooo moisturizing and gives you the most beautiful glow. Not greasy at all! If you are someone who loves a good body butter, look no further. Make sure to get two because once words gets out, it will be gone!!

Kimmie P

09/23/2025

OG Royal Butter

Awesome products

Love the products they rejuvenate and radiates the skin. I have sensitive skin so these products were great.

Linda Payne

05/01/2025

PARADIGM

Glow Getter Vitamin C Moisturizer

Customer

11/03/2024

Overnight cream

Love the smell and smoothness of the cream on my skin at night. Very light and gives skin a glow.

10/20/2024

Dream of Me Overnight Recovery Cream

Love it!

These products are amazing! I will forever be a loyal customer !

Dawn Payne

10/19/2024

Timeless Beauty Facial Elixir

I love it

My skin feels so clean nd refreshed after using this product

Sharyn Allen

09/23/2024

Avant Garden Barrier Repair Cleanser

The Discovery Set

As an OG GB fan, I was so excited for the re-brand to launch. I wanted to try all of the new products and The Discovery Set made it easy to do so. Keep in mind, everything is trial-size. However, the kit can last you at least a month, depending on your use. The Buff N Glow cleanser provides gentle exfoliation, that can be used daily. If you used the previous GB version, this is the upgraded version. I hope with the full-size, it can go back to the pump dispenser. The Avant-Garden cleanser and the Dew Me Essence are gentle, yet effective. I use them on the days where I exfoliate to bring some added hydration to my skin. The Vitamin C Moisturizer and the Radiance Dark serum both will help with combating hyperpigmentation. The Timeless facial oil is magical!! This is a great addition to any skin care routine. It is light-weight, yet very moisturizing! My skin LOVES it!! It definitely brings radiance to your skin. The Body Polish and Body Creme are chefs kiss! Gentle exfoliation and rich moisturizer for the win. I can’t recommend this set enough. IF you are undecided on what you should purchase, you can’t go wrong with this set (:

09/09/2024

Superb product line!

This moisturizer is light and impactful. It doesn’t leave my skin feeling oily or weighed down. My skin feels soft and supple, fully moisturized, and has a beautiful even glow.

Tita Green

09/08/2024

Game Changer

A customer since 2019 so I was excited for the rebranding and relaunching. My husband and I wanted to try all of the new products and this was perfect. The products are travel/trial size but a little goes a long way. The Buff N Glow cleanser was already one of my favorites because it is a gentle cleanser, that can be used daily. I personally use it at night or if I need a deep cleaning (post workout). The Avant-Garden cleanser is a hydrating moisturizing cleanser, I love starting my day with this. Without paying attention to the ingredients you can tell the base is aloe which gives a refreshing feeling before and after use. The Dew Me Essence is the icing on top to continue the cooling moisture and I use it after both cleansers. The Glow Getter (morning) and Dream of Me (night) are lightweight but effective. The Timeless facial oil is the cherry on top! I use it after both moisturizers to seal the deal. It is light-weight but very moisturizing! After one use of the complete line my face felt smooth and was noticeably brighter. Over the course of the month my acne has cleared up and all my scars are lighter or are gone. I have dermatitis and these products are gentle and non irritating yet extremely effective. The Dark Spot Serum is a bonus but I rarely use it because the products have been erasing my hyperpigmentation. The Body Polish and Body Cremé are double hitters! The polish exfoliates while moisturizing. The cremé reinforces the moisture and smells amazing. The cremé has a shimmer to it that lasts all day. Its light though and I lightly joke with my husband how he's still shimmering even after work. This set is an amazing way to discover all the products at a reasonable price. If it restocks and you're a new customer I definitely recommend.

Brittney Saunders

07/01/2024

Discovery Set

Great For Damaged Skin Barrier

I was experiencing a damaged skin barrier due to misuse of skincare products. My face had dry patches, tightness and hyperpigmentation. After a week of following the suggested skincare regimen my skin begin to transform. The dry patches were diminishing, my skin felt more hydrated and my dark marks were shrinking. For reference, I am 38 so these products are perfect for not so young skin.

I think if you are unsure of what products to try, you should purchase the Discovery Set, especially if you have multiple skincare concerns.

Kimberly Morrison

06/04/2024

Makella Coudray

E-Marshall

The best!!! Leaves my skin smooth with a nice glow. Lightweight

Eboni Marshall

05/23/2024

Superior buy!!!

Supreme butter Creme body butter is an amazing product! I absolutely love the texture and scent this butter has! I love putting this body butter on right after a nice long shower. Perfect moisturizer before bedtime! It’s an absolute must buy! You will not regret it!

-Leese

Lisa Laurent

05/14/2024

Supreme Butter Creme Body Butter

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